The AA Travel Guides’ AA Quality Assured Accommodation programme will launch a new format AA Quality Assured Accommodation Directory this year. The new publication will replace the existing Hotels & Lodges and Self Catering Guides, and has been designed to suit the needs of Travel Agents and the travel trade.

All current members of the AA Quality Assured Accommodation Programme will receive a free basic listing in the Directory.

The directory will have a limited print run and will be distributed to a highly targeted list, making it an extremely focused and effective marketing tool. It will offer an exclusive and restricted amount of advertising space that will only be available to establishments which have been endorsed by the AA Quality Assured Accommodation programme. Star graded establishments which have not been assessed by the programme will no longer be allowed to advertise in the directory.

The AA Quality Assured Accommodation programme has been operating since February 2000. It’s 2,500 members include B&Bs, guest houses, game and nature reserves, self-catering accommodation, commercial and family hotels, and exclusive lodges. Properties are inspected annually by a dedicated team of discerning assessors who carry out evaluations from a guest’s perspective.